The year 2012 marks the 90th anniversary
San Diego's oldest licensed radio station.
On July 14th, 1922 KFBC
started broadcasting on 833.3 kHz and shared the time with 8 other San
Diego radio stations. As the AM band became standardized across the
country, the station moved to 1210 kHz. changing to KGB in 1928, and then
moved to 1360 kHz in 1942. In the 1960s KGB was an important player in the
San Diego AM Top 40 race, featuring the Boss Radio format. In the 1970s,
with its FM sister station KGB-FM, it became an early adopter and pioneer
of what is now called the album oriented rock format. Eventually adopting
the moniker "13K" in the late 70s, The AM side of KGB returned
to the top 40 format for a few years with a good amount of success. KGB AM
became KCNN with an all-news format in 1982; KPQP, playing Adult
Standards, in 1986; in 1997 the call letters were changed to KPOP.
In 2004 program manager
Cliff Albert convinced
station owners Clear Channel to flip to a progressive talk format as an
Air America affiliate and changed the call letters to KLSD, which went on
the air in August 2004. In addition to the Air America programming, KLSD
also aired the Ed Schultz show from Jones Radio Network and Mike Malloy
from Nova M Radio. Local programming included the morning show, Stacy
Taylor and the nationally syndicated Air America host Jon Elliott.
In August 2007, format
change rumors had started in the market and was reported by SDRadio.net.
This stated that KLSD would soon adopt an all-sports format, possibly
called "XTRA Sports." (The format and tagline was used by AM690
for many years.) Station officials at first denied the rumor, and then
said it was a financial decision, based on ratings. On August 23, a group
of fans began a website (www.saveklsd.com) and
movement to try to convince Clear Channel to keep the current progressive
talk format. That effort evolved into a group of filmmakers to produce a
documentary titled Save KLSD: Media Consolidation and Local Radio (Release
Date: April 28th 2012) and an activist group CPR San Diego (www.cprsandiego.org),
leading efforts keep progressive talk in San Diego.
KLSD changed programming on
Monday November 12 to sports talk and is now known as XTRA Sports 1360.
The progressive radio format of KLSD last received a 1.6 rating for Fall
During their first ratings
period since the format change to sports, KLSD ratings dropped below the
minimum Arbitron standard of 0.3 for Winter 2008. This is the first time
in San Diego's AM1360 history they have not met the minimum ratings
KLSD 1360am broadcasts at
5,000 watts day; 1,000 watts night, sharing a tower with KGB-FM in the
East San Diego area. In August 2005, KLSD's owners applied to the FCC to
increase power to 50,000 watts day and night, sharing the six-tower KSDO
array in Santee (Clear Channel Communications owns the broadcast site for
can help make support the fight for Media Reform by donating. Each
person who donates at least $100 will receive a copy of the DVD
signed by the producers. Donations of any amount are most welcome.